Presenting Artist

ASAF B. GOLDFRID

London based stage and screen actor, entrepreneur, Rescue Diver and Emergency First Responder Instructor, Asaf is a widely acclaimed innovative fitness visionary. His humour and warmth is matched only by his devotion of over 20 years of hands-on experience to the fitness world.

Recognizing a gap in cycle programs, Asaf co-founded MOi Cycle in 2012. Based in Aspen, Colorado, the company’s focus is the development of an intelligent indoor cycling training plans for fitness facilities and pro cyclists.

The History Channel offered him the starring role of Jesus in Mankind: The Story of All of Us. Filmed in Morocco and over two years in the making, this global series was broadcast simultaneously in over 150 countries, and in more than 30 languages.

MASTERCLASS: Zen Ride, Indoor Cycle Class

WHEN: TBA